Building the original language learning app.
About This Project
Early in my career I joined Rosetta Stone, then an early-stage startup, to help them turn a public beta into a sophisticated and engaging language learning app.
Deeper Dive
- Product strategy
- Content Development
- UX/UI Design, User Testing
- Product / Feature development, workshopping, roadmapping
- Scoped and led the development of editions specific to; Educators, US Military, US Foreign Service, and ESL learners
- Website design and development
- Advertising, including digital, print, radio, television, and social media
- Led a team that helped secure government funding to make the product available to all .gov and .mil employees globally
- Helped expand company presence in China, Japan, and the UK
- Helped lead the company to an IPO
Building the original language learning app.
About This Project
Early in my career I joined Rosetta Stone, then an early-stage startup, to help them turn a public beta into a sophisticated and engaging language learning app.
Deeper Dive
- Product strategy
- Content Development
- UX/UI Design, User Testing
- Product / Feature development, workshopping, roadmapping
- Scoped and led the development of editions specific to; Educators, US Military, US Foreign Service, and ESL learners
- Website design and development
- Advertising, including digital, print, radio, television, and social media
- Led a team that helped secure government funding to make the product available to all .gov and .mil employees globally
- Helped expand company presence in China, Japan, and the UK
- Helped lead the company to an IPO
Building the original language learning app.
About This Project
Early in my career I joined Rosetta Stone, then an early-stage startup, to help them turn a public beta into a sophisticated and engaging language learning app.
Deeper Dive
- Product strategy
- Content Development
- UX/UI Design, User Testing
- Product / Feature development, workshopping, roadmapping
- Scoped and led the development of editions specific to; Educators, US Military, US Foreign Service, and ESL learners
- Website design and development
- Advertising, including digital, print, radio, television, and social media
- Led a team that helped secure government funding to make the product available to all .gov and .mil employees globally
- Helped expand company presence in China, Japan, and the UK
- Helped lead the company to an IPO